Good Hurt Apparel is geared around 8 fundamental principles:

  1. God is everything.
  2. Outdo yourself daily.
  3. Only the S.M.A.R.T. survive.
  4. Don't waste your pain.
  5. Health is wealth.
  6. U.N.I.T.Y.
  7. Resources are required.
  8. The best lessons in life are the ones you learn on your own.